The Monnalisa Fashion Show

Pitti Bimbo 89: The Monnalisa Fashion Show


One of the most interesting English gardens in Italy, in the heart of Florence – full of magnolias, pines and cypresses, but also of mysterious and symbolic paths – will be the seductive location for the Monnalisa fashion show.

From the entrance of Via del Campuccio, the large park divided by a boxwood hedge, with a classical statue in the center, can be entered. On an open-air catwalk with a backdrop of amazing scenes inspired by fairy tales, a selection of iconic Spring / Summer 2020 outfits will be showcased, in front of 350 guests, influencers, customers, press and experts, on Thursday 20th starting at 7.30PM.

The MONNALISA collections will be exhibited in the Fortezza da Basso, in the three days of the 89th PITTI IMMAGINE BIMBO, in the wonderful setting of the “Sala delle Colonne”, on the ground floor of the Monumental Quarters.

The hall of over 300 square meters, with its spectacular heights, will host the buyers allowing a perfect presentation of the wide MONNALISA collection, including the high-end CHIC and COUTURE ranges, the refined Living by Savio Firmino products and the Monnalisa Parfum.

© Pitti Press