Winona Ryder and Elizabeth Olsen in H&M Spring 2018 Collection

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Starring award-winning actors Winona Ryder and Elizabeth Olsen, H&M’s upbeat spring campaign reveals what’s in store for the new season.

H&M has just projected their Spring 2018 collection in the virtually pleasing form of a fashion film.

Directed by Gustav Johansson and produced by adam&eveDDB, the film embodies female empowerment through the authenticity of actresses Winona Ryder and Elizabeth Olsen.

Agency: adam&eveDDB
Creative Team: Genevieve De Rohan Willner & Selma Ahmed
Director: Gustav Johansson
Talent: Winona Ryder, Elizabeth Olsen, Andrea Valle, Andreea Diaconu, Anna Ewers, Imaan Hammam and Naomi Shimada
Choreographer: Holly Blakey
Location: Buenos Aires
Music: ‘Know How’ by Young MC from the album Stone Cold Rhymin’