Louis Vuitton unveils the Women’s Cruise 2027 campaign, a continuation of Nicolas Ghesquière’s Cruise collection. Shot within The Frick Collection in New York, where the House presented the Cruise 2027 show last May, the campaign stars House Ambassadors Chase Infiniti and Alysa Liu alongside actresses Giulia Maenza and Amiah Miller.
Shot by Ethan James Green, the campaign becomes a journey through the artworks of The Frick Collection. Set within the museum’s historic galleries, it unfolds as an intimate passage through one of the world’s foremost collections of European fine and decorative arts. Conceived as a narrative of discovery, the Women’s Cruise 2027 campaign reflects a movement not toward a single destination, but through art, and imagination.
“The Cruise collections have always been about movement, emotion, and the encounter between silhouettes and place. For the Cruise 2027 campaign, I wanted to extend that dialogue through a tale of two cities — between Paris and New York, expressing legacy and modernity. The campaign reflects the layered identities, contradictions, and cultural energy at the heart of the collection, where each look becomes part of a conversation between history, colorful expression, and imagination” says Nicolas Ghesquière, Artistic Director of Women’s Collections.
True to Louis Vuitton’s enduring travel heritage, the campaign expresses the universal allure of elsewhere through a journey of shifting silhouettes within the historic interiors of The Frick Collection. Textured leather wrap jacket with Art Deco details worn by Alysa Liu, black and white leather art deco ensemble with silver accents, a monochrome black leather look, and sharply tailored lines bring a confident modernity that stands in deliberate contrast to the museum’s Gilded Age architecture, wood-paneled rooms, gilded frames, and classical paintings. Alongside, the silhouettes open into a more playful and spontaneous vocabulary through a vivid red V-neck button-up cardigan paired with two-toned denim pants on model Giulia Maenza, vibrant teal and green tones in a sheer knit top and midi skirt, touches of purple in a bodysuit and papillon trunk and cyan on a drape detail guipure trim skirt on Amiah Miller. Additionally, metallic Licorice Sneaker boots, floral motifs on a dress with balloon sleeves worn by Chase Infiniti, introduce lightness, movement, and surprise.
This dialogue between past and future is further heightened by the accessories, with iconic bag shapes punctuating the silhouettes throughout, from the new Highline bag, to a colorful Speedy 30 soft to the Multipass in Beige or the iconic Side Trunk. As the campaign moves through libraries, galleries, and salons, Nicolas Ghesquière’s singular perspective becomes a way of travelling through atmospheres as much as through spaces, each look entering a distinct conversation with the artworks and interiors around it.
The campaign will launch in print from November 5th and across Louis Vuitton digital channels from November 13th. The collection will be available in Louis Vuitton stores and on louisvuitton.com starting November 13th.