Louis Vuitton x FIFA World Cup 2026

Louis Vuitton becomes Official Supplier and Branded Licensee of the FIFA World Cup 2026 and presents the official bespoke Trophy Trunk.

As an Official Supplier and Branded Licensee of the FIFA World Cup 2026^TM, Louis Vuitton presents the official bespoke Trophy Trunk to create, transport and showcase the most iconic trophy in football.

The Trophy Trunk will make its first appearance on the pitch during the final of the FIFA World Cup 2026™, when it will be guided onto the field by a Louis Vuitton ambassador and a FIFA legend, in keeping with a protocol that has become iconic since 2010. For this occasion, the House also unveils an exclusive limited-edition collection of Louis Vuitton trunks.

Created by Louis Vuitton’s artisans, the new Trophy Trunk was created in the historic workshops of Asnières-sur-Seine, near Paris. This exceptional object is covered by the iconic Louis Vuitton Monogram canvas, showcasing two front panels adorned with a golden “V” – for “Victory” and “Vuitton” – painted to recall the trophy’s colors. The exterior is finished with leather trim, known as “lozines”— Louis Vuitton’s signature borders — along with gold-plated brass corner protectors, a lock, and clasps that echo those that have been used on Louis Vuitton trunks since the 1860s. The interior of the Trophy Trunk is lined with light beige leather, and a patch featuring the partnership logo between Louis Vuitton and FIFA is integrated into the lid.

“For over a decade, Louis Vuitton and FIFA have shared an unwavering commitment to excellence, bound by a shared belief in sport’s power to inspire and bring people together. We are thrilled to continue this partnership for the FIFA World Cup™ 2026. At its heart stands the world’s most coveted trophy — a symbol of dedication, collective ambition, and the ultimate celebration of victory. For this new edition, the Louis Vuitton Trophy Trunk continues this legacy, accompanying the iconic moment when football’s greatest achievement is celebrated and history is made.” says Pietro Beccari, CEO & Chairman, Louis Vuitton.

“Louis Vuitton brings a unique blend of heritage, craftsmanship and prestige to the FIFA World Cup. The Official Trophy is the most coveted prize in world football and it is only fitting that it is carried in a Louis Vuitton trunk. The moment it is brought onto the pitch ahead of the final match will once again be a highlight, connecting tradition with the pinnacle of modern football.” explain FIFA Chief Business Officer, Romy Gai.

Since 2010, Louis Vuitton has maintained close ties with the greatest international sporting competitions. In the world of football, the House has notably designed the Trophy Trunks for previous editions of the FIFA World Cup™, accompanying the trophy during the Finals of the FIFA World Cups in South Africa (2010), Brazil (2014), Russia (2018), and Qatar (2022) thus celebrating “Victory Travels in Louis Vuitton”.

An Exclusive Limited-Edition Collection as an Official Branded Licensee of the FIFA World Cup 2026™

Louis Vuitton unveils a limited-edition of three iconic trunks, inspired by the colors and design of the FIFA World Cup 2026™ Trophy Trunk.

This includes a Coffret 8 Montres designed to efficiently store up to eight watches on removable cushions, a Cotteville 16 Montres dedicated to watchmaking, and a Malle Courrier Lozine 110, all adorned with Monogram canvas and revisited with the hand-painted FIFA World Cup Trophy and the golden “V”. Honoring a tradition dear to the House, these trunks can be personalized with their owners’ initials.

Through the world of football, these creations celebrate the House’s savoir-faire and heritage, expanding Louis Vuitton’s Art of Travel into new horizons.