Pepe Jeans returns to London for Drop 1 of its Autumn-Winter 2026 collection

Pepe Jeans presents the first drop of the Autumn-Winter 2026 collection and campaign. Set within East and West London, where cultural influence and fashion dominate, Pepe Jeans features a new expression of Cool, Sexy and Attitude.

Pepe Jeans, which is part of AWWG Group, presents the first drop of the Autumn-Winter 2026 collection and campaign. Set within East and West London, where cultural influence and fashion dominate, Pepe Jeans features a new expression of Cool, Sexy and Attitude.

Photographed by Zoe Karssen, London’s iconic streets, buildings and architecture become the backdrop of an emerging cast, featuring Maya Gunn and Maurits Scheij, entering today’s fashion scene and showcasing Pepe Jeans’ latest denim lifestyle offering.

The Pepe Jeans Autumn-Winter 2026 collection celebrates the versatility of denim and includes a wide range of lifestyle designs. The iconic denim jacket and jeans draw on Pepe Jeans’ heritage, making them the perfect pairing whether browsing street markets or enjoying a live music event. A true wardrobe essential for men and women alike, they bridge casual ease with timeless style, making the jeans and jacket the pinnacle of self-expression.

The season continues with a women’s suede jacket taking centre stage. Paired with a floaty turquoise top or worn half-zipped over a crisp white tee, it brings attitude to Autumn dressing. The look continues with fluid fabrics in rich teal prints, carrying the carefree spirit of summer into the early days of autumn while keeping the London boho mood at the forefront. From there, the Pepe Jeans London story turns to its men’s collection, where lightweight shirts, T-shirts and polos pair effortlessly with iconic-cut jeans and trousers. Designed for navigating city streets across the globe with ease, each piece is rooted in the brand’s signature denim aesthetic while offering the perfect opportunity for self-expression.

The AW26 collection includes a colour palette that moves from blues to soft beige to deep chocolate, with teal and turquoise adding vibrant contrast. These hues come alive through the art of layering textures: denim paired with cotton, suede draped over wool, and casually tied at the waist. Together, they create a relaxed sophistication that keeps effortless style in the spotlight.

The Autumn-Winter 2026 Drop 1 collection will be available on pepejeans.com, in Pepe Jeans stores worldwide and through select wholesale partners throughout the season. Friends and followers of the brand are invited to join the conversation on social media using @Pepejeans on Instagram and Youtube, and @PepeJeansLondon on TikTok.

Photography: @zoekarssen
Photography Assistant @thijsbosma
Film: @laurarijnties
Models: Maurits Scheij / @maurits.scheij & Maya Gunn / @maya_gunn
Stylist: Tona Stell / @tonastell
Hair & Makeup: Lou Box / @louboxy
Producer: George Stead / @george_raymond_stead
Fashion Assistant: Alice Dench / @alicerose_d
Production Assistant: Alfie Hancock / @alfiehancock

Courtesy of Weber Shandwick