The Pucci Story, now in an updated edition with new photography

Bright colors, bold prints, and joie-de-vivre flair abound in this must-have tribute to Pucci, the fashion house like no other. Packed full of archival photography, sketches, designs, and evocative ephemera, this updated XL edition captures the breathtaking elegance, drama, and innovation of a unique brand. Each book is uniquely bound with one of a selection of original print fabrics from Emilio Pucci’s collection.

Emilio Pucci had a passion for women, a visionary sense of style, and an eye for color and design. With these talents, he created a fashion house unlike any other. By the early ’50s, his boutique on the isle of Capri was catering to wealthy sophisticates, heiresses, and movie stars buying his “Capri pants,” silk scarves, and lightweight separates. By the end of the decade, Jacqueline Kennedy and Marilyn Monroe were wearing his dresses, and by the mid-’60s, the label was synonymous with the gilded lifestyle of an international jetset.

The Pucci story is a modern epic with its roots in renaissance Italy: the brand’s founder, the Marchese Emilio Pucci di Barsento, was a charismatic aristocrat whose lineage extends back to the 15th century. It is a story of evolution: a family company that grew from one tiny store to an international brand. And finally, it is a tale of innovation: Pucci was one of the first brands to bear a logo, and a pioneer of diversification into interiors, athletic wear, and accessories. It introduced free-moving, lightweight fabrics, pop-art prints, and a new color palette into womenswear, and constantly pushed fabric and printing technologies.

Featuring hundreds of photographs, drawings, and candid shots from the archive of the Emilio Pucci Foundation, this XL tome captures the breathtaking elegance and drama of a unique brand. Vanessa Friedman’s text places Emilio’s achievements in the context of fashion history and provides insight into the remarkable Pucci dynasty.

Each book is uniquely bound with one of a selection of original print fabrics from Emilio Pucci’s collection. Orders placed will be fulfilled with one of the fabrics available.

Also available in an Art Edition with a vintage silk scarf from the Emilio Pucci Archive.

Pucci. Updated Edition

Credist: © 2021 – TASCHEN