It tells the story of Francesca, who was assigned male at birth, and traces her transition as she comes to embrace her true identity and be recognised as a woman. A Christian cross motif appears throughout the spot. The final scenes reveal Francesca’s other dream – to become a nun – and she swaps her Diesel jeans for a habit when she enters a nunnery.
The work was written by Silvia Serreli, art directed by Mattia Mingardo and directed by François Rousselet through Division.
Diesel Founder | Renzo Rosso
Agency | Publicis Italy
Director | François Rousselet
Producer | Jules de Chateleux
Produced by | Division
Talent | Harlow Monroe
Music | Sizzer
Music Supervision | Michael Bertoldini
Music Producer | Seppl Kretz
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