Dior presents a new pop-up boutique in Cortina d’Ampezzo

Dior will unveil an exclusive pop-up boutique done in Christmas colors

In the heart of the Cortina d’Ampezzo resort in Italy, Dior is inaugurating a pop-up store* glowing with the colors of Christmas.

Presented in a contemporary ambiance, the Dior cruise 2022 collection is affiliated with a series of pieces and accessories from the DiorAlps capsule, devised by Maria Grazia Chiuri. An ode to the magic of mountains, this original wardrobe combines high-tech and distinguished refinement for unique total looks on the slopes, exalted by Dior tropes such as the Mizza leopard, the Dior Oblique and the DiorStar motifs.

As for men’s fashion, it is revealed in the captivating light of the Ski Capsule – imagined by Kim Jones and artist Peter Doig –, combining cutting-edge expertise with the excellence of long tried and tested savoir faire. This line features ski clothing, helmets ang goggles, along with an exclusive sled and snowboard, respectively created in close collaboration with the brands Descente, POC, Akonite and AK SKI.

An enchanting invitation to escape proffered from a magical setting. To be discover in a heartbeat.

* Located, for the third year, in the historic Franz Kraler boutique, Corso Italia 107.

Photos: © @Oskar Dariz

Credits: © Courtesy of Christian Dior Couture