#DiorFall24 Ad Campaign

As an homage to a legendary bond between muse and Maison, Maria Grazia Chiuri eloquently harnesses Marlene Dietrich’s phantasmagorical spirit for #DiorFall24.

A fervent Dior customer, Marlene Dietrich and her iconic, unrivalled elegance inspired the Dior Fall 2024 line dreamed up by Maria Grazia Chiuri. Embodying the eternal presence and masculine-feminine style of the actress – who dared to play up contrast –, the silhouettes conceived by the Creative Director are revealed through images shot by American artist and photographer Collier Schorr.

Infinitely magnetic, the pictures explore the plurality of feminine facets. In a pared-down setting suggesting a backstage scene, the models’ poses are a fusion of sophistication and naturalness. From shadow to light, from black and white to color, from the ’50s to today, the looks tell the story of that duality: from below-the-knee pencil skirts to lace-encrusted petticoat dresses; the outfits allow sublime glimpses of lingerie, an essential subtlety exalting this Dior collection. Inviting freedom and movement, bags are featured in mini versions, including the Lady Dior, an emblem with a fabulous destiny.

A prodigious field of possibilities, at the convergence of self-assertion and collective energy, refinement and fluidity.

© Video: @AliceSchillaci
Photo: @CollierSchorrStudio

Credits: © Courtesy of Christian Dior Couture