Louis Vuitton presents the Spring-Summer 2027 Men’s Trunk Campaign

Louis Vuitton’s Trunk Editions epitomize the sophistication and ease of its menswear collections with essentials made exceptional. The House’s second Trunk Edition, Spring-Summer 2027, designed by Men’s Creative Director Pharrell Williams, envisions a life shaped by taste and curiosity, as suggested in a campaign starring Louis Vuitton Ambassador Callum Turner, photographed in New York City by Gregory Harris.

Close-ups, shot on film, show not only the collection’s exquisite detailing, but a balance struck between traditional refinery and modern comfort. Each piece reflects Louis Vuitton’s staunch dandyism ideals, allowing for an ultimate embodiment of self, or of a scripted character.

In a series of cinematic portraits and short film, Callum Turner produces a dynamic narrative of a business traveller’s respite: communing over a game of chess, reading the day’s news in repose, unwinding with his dog, having midafternoon tea, perfecting a putt or taking a moment to freshen up.

In these scenes, clothing is minimally branded with VVN Louis Vuitton signature tabs, highlighting the elevated fabrics: classic shirting, slacks, and jackets replace the expected workwear references with crisp cotton silk poplin, double-face cashmere vicuña and cotton-cashmere indigo-washed denim.

Louis Vuitton Ambassador Callum Turner
Photographed by Gregory Harris

Courtesy of Louis Vuitton