The new Dior Homme campaign celebrates the work of Raymond Pettibon

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Dior Homme’s latest campaign pays homage to Raymond Pettibon’s oeuvre

The new Dior Homme campaign celebrates the work of Raymond Pettibon

Dior unveils the Campaign for the Winter 2019-2020 Men’s Collection by Kim Jones.

In tribute to Christian Dior’s first vocation – he was a gallerist and art collector before founding his couture house – this series of images by Steven Meisel showcases the Collection’s silhouettes in a decor inspired by the Atelier of an iconic figure of California’s 1970s punk scene, Raymond Pettibon.

The new Dior Homme campaign celebrates the work of Raymond Pettibon

His works provide a captivating backdrop, highlighting Kim Jones’s designs, which include pieces done in collaboration with the American Artist. “we selected some of our favorite pieces of Raymond’s work which had never been seen or shown before because they were things i loved,” says the Artistic Director about works, such as a mysterious face on a sweater, which appear here for the first time.

The new Dior Homme campaign celebrates the work of Raymond Pettibon

The artist also revisited the Dior logo, inscribing it on walls like calligraphy on a white page, which designer yoon ahn reprised as jewelry with a punk spirit. Exclusively for Dior, he also designed a leopard print, a nod to Kim Jones’s love of nature and animals, as well as to one of the founding couturier’s favorite codes – the panther print featured in Dior’s very first collection, in 1947. This reinvented signature appears on coats in innovative fabric mixes, while a tiger motif embellishes an elegant drape, a reflection of the house’s Haute Couture Heritage.

The new Dior Homme campaign celebrates the work of Raymond Pettibon

Punctuated with vests and harnesses, the new tailoring created by Kim Jones is embellished with utilitarian-inspired details, such as accessories adorned with buckles designed by Matthew Williams. Reinterpreted in a cross-body nylon version, the iconic saddle bag also lends its curves to the pocket of a quilted backpack embroidered with the cannage motif Christian Dior favored, which recalled the chairs he used to seat guests for his shows at 30 Avenue montaigne.

The new Dior Homme campaign celebrates the work of Raymond PettibonThe new Dior Homme campaign celebrates the work of Raymond PettibonThe new Dior Homme campaign celebrates the work of Raymond Pettibon

© Steven Meisel

© Courtesy of Christian Dior Couture