Louis Vuitton becomes Title Partner of the FORMULA 1® LOUIS VUITTON GRAND PRIX DE MONACO™ 2026.
This multi-year collaboration continues the official partnership between Louis Vuitton and Formula 1. United by their shared values of performance and reaching new levels of achievement, Louis Vuitton, Formula 1, and the Automobile Club de Monaco are celebrating this new chapter, bringing the historic relationship between Louis Vuitton and Monaco to a new level.
Previously a partner of the Automobile Club de Monaco from 2021 to 2024, and then of Formula 1 since 2025, Louis Vuitton has celebrated the victories of Max Verstappen (2021 and 2023), Sergio Pérez (2022), Charles Leclerc (2024) and Lando Norris (2025) on the Monaco circuit by presenting the bespoke Louis Vuitton Trophy Trunk designed to protect and showcase the Grand Prix de Monaco™ trophy. Louis Vuitton is proud to reassert its commitment by stepping up for the first time as a Title Partner of the Grand Prix – a symbolic status of legend, elegance and daring.
In 2026, Louis Vuitton will present the Monaco Grand Prix Trophy Trunk for the sixth consecutive year.
Crafted in its historic workshops at Asnières, the Louis Vuitton Trophy Trunk is clad in the iconic Monogram canvas interpreted exclusively in a shade of red that echoes the national colour of the Principality and incorporates the signature “V” for Vuitton and Victory in white and red recalling the national flag of Monaco. This bespoke trunk concentrates more than 170 years of expertise, creativity and tradition in the Art of Travel, once again underlining that “Victory travels in Louis Vuitton”.
Throughout the FORMULA 1® LOUIS VUITTON GRAND PRIX DE MONACO™ 2026, the House will also be represented on the trackside with creative banners that reinterpret the Louis Vuitton signature to evoke the sensation of Formula 1 speed and extend the House’s timeless elegance accords the legendary Monaco circuit.
From the first Auto Trunks designed by Georges Vuitton at the end of the 19th century to the Trophy Trunks created for some of the greatest sports competitions, from the America’s Cup in 1993 to the FIFA™ World Cup, the Ballon d’Or® and the 2024 Paris Olympics and Paralympics, Louis Vuitton has established a continuous tradition of excellence in which savoir-faire dovetails with performance.
Driven by the intensity of its events and the enthusiasm of millions of fans around the world, the Grand Prix de Monaco™ remains one of the most iconic highlights of the motorsport calendar.
In this high-energy context Louis Vuitton strives to elevate every victory, transforming these exceptional moments into lasting legends.
Credits: © Courtesy of Louis Vuitton
