Louis Vuitton x Takashi Murakami

The 20th anniversary of Louis Vuitton and artist Takashi Murakami’s era-defining collaboration culminates with a third and final chapter of the re-edition collection – accompanied by a campaign starring Zendaya.

Playful, pop and celebratory, Louis Vuitton × Murakami is the re-edition collection released to mark the 20th anniversary of the iconic collaboration between the House and renowned Japanese artist Takashi Murakami. Following the success to the re-edition’s first two chapters, a third and final chapter of the collection – which toasts the arrival of summer with the return of Murakami’s instantly recognisable smiling Cherry motif – is launched to accompany Louis Vuitton’s 2025 Resort collection.

Consisting of more than 70 pieces – from bags and luggage to summer footwear, bag charms, silk squares, and an enchanting bicycle – the re-edition’s Chapter Three collection reunites Louis Vuitton’s unrelenting commitment to creativity, innovation and savoir-faire with the artist’s supremely imaginative and colourful artistic universe. Its focal point, the irresistible kawaii charm of Murakami’s signature Cherry icon – a pair of smiling, candy-coloured cherries on a lush green stalk – is meticulously rendered on the House’s creations using a wide range of both cutting-edge application techniques and innovative multi-step serigraphy, as well as being featured in quirky design details such as Cherry-shaped heels on raffia mules.

Highlights of the extensive collection include the introduction, alongside iconic Monogram brown canvas, of a fresh new Monogram colorway: its crisp white base acting as a ‘blank canvas’ upon which a new, 3D-printing effect renders the super juicy Cherry icon even glossier, more colourful and alluring for summer season – as presented on Louis Vuitton icons including The Speedy, The Alma and The Side Trunk. Furthermore, the full Capucines bag range boasts intricate and whimsical Cherry detailing, from metallic hanging cherries on a decorative chain, to additional hidden and secret Cherry icons on the bag’s zip pulls and fasteners.

The collection also signals the ultra-collector Cherry-embroidered blue denim capsule, featuring on exclusive pieces including the Pochette Accessoires, the Sunset, and the Keepall 45 as well as summer gifts such as a hand fan and an eye-catching deck chair. Elsewhere, the footwear range includes Monogram denim Cherry on the Romy ballerina and on the Maya platform sandals, as well as Cherry-embroidered white sneakers, mules and sandals like the Bom Dia embodying summer style and vacation-season feelings of joyful escapism. Introducing for the first time the Cherry 3D heel, featured on two styles: the Cherie in raffia, embellished with a Monogram bow with Cherries, and the Lily in cherry-embroidered denim. Additionally, silk squares adorned with delicate cherry motifs, offer lightness and versatile wear as a daily and elegant summer accessory, while bag charms bring playfulness and trendiness to accessorize bags, serving a multitude of functions.

To showcase Louis Vuitton × Murakami Chapter Three, the accompanying visual campaign once again stars Louis Vuitton House Ambassador, Zendaya – this time presented within cinematic summer scenes from the Mediterranean Riviera. In the five exuberant and audacious new images, created by renowned Dutch photographers, Inez and Vinoodh, Zendaya wears key pieces from the new collection, surrounded by cheerful giant-size renderings of Takashi Murakami’s Cherry motif.

Louis Vuitton × Murakami’s Chapter Three collection cements the re-edition project’s contemporary relevance and the enduring nature of the original collaboration’s status as a seminal moment in 21st-century fashion, collector, and popular culture. Ultimately, the creative bond between Louis Vuitton and Takashi Murakami continues to transcend both time and stylistic trends, while crossing generations and communities across the world, and offering creations to be collected and cherished – yesterday, today, and forever.

Chapter Three of Louis Vuitton × Murakami is launched worldwide on May 22nd, 2025, to both complement and be integrated into the Louis Vuitton 2025 Women’s Resort collection.

© Inez and Vinoodh @inezandvinoodh