Mercedes-Benz Fashion Week Istanbul Digital / through 16 October

The 15Th of Mercedes-Benz Fashion Week Istambul (MBFWI) will be held entirely on Digital Platforms with the support of Türkīye Promotion Group.

The first all-digital MBFWI will feature 30 runway shows, and each will be followed by live talks hosted by Turkish Fashion Industry’s leading names.

Live fashion talks with international influencers including Olivia Palermo (IG: 6.4M followers), Leonie Hanne (IG: 2.7M followers), Veronica Ferraro (IG: 1.1M followers), Tamara Kalinic (IG: 898K followers) and Amy Julliette Lefévre (IG: 244K followers) will keep the fashion fans locked to their screens throughout the five-day event.


MBFWI, taking place on October 12-16, will provide a creative season-free platform where the Spring-Summer 2021 season along with Fall-Winter 2020/21 collections will be presented to the end consumer. As always, MBFWI will enable industry professionals to explore the designs of the upcoming seasons. MBFWI will also open its doors to designer brands and designers that wish to present designs for different seasons within the same collection.


In addition to the runway shows, which were shot in the previous months at Galataport Istanbul and Tophane-i Amire Culture and Arts Center, a full calendar of events awaits the viewers throughout the fashion week. These include retrospective videos of the designers, backstage memories and similar creative content under the name of Visual Stories. In a studio built in Fişekhane, hosts will speak with designers and guests after each show in livestreams, which will also include a look into new collections, digitalization in fashion, and more.

Behind The Scenes talk series will host fashion photographers Emre Doğru, Emre Güven and Erdi Doğan, who turned their cameras to MBFWI and shot the collection lookbooks, Murathan Özbek, the director of MBFWI’s 15th season documentary, and Koray Birand, who directed the MBFWI promo.


Shot on location in some of Turkey’s unique destinations, the video highlights the power of Turkish design on the occasion of MBFWI, the most prominent international event of the Turkish fashion industry, and also promotes the cultural and historic heritage of Turkey. The film was directed by the world-renowned fashion photographer and director Koray Birand, and styled by Burak Sanuk. The promo video opens in Istanbul and follows the models who wear looks from the 37 designers participating in MBFWI as they walk across some of Turkey’s famous attractions, ending in Istanbul, the heart of fashion.

The video’s cast includes Öykü Baştaş, the successful Turkish model who has walked the runways of numerous global brands. The video shoot took one week, spanned six cities and traveled 5,000km to feature Ani Ruins, Salt Lake, Sultan Marshes, Cappadocia, Mount Nemrut, Topkapı Palace, Galata Bridge, Sultanahmet and Salacak coast. A technical team of 25 and six models worked to create the video on location at altitudes ranging from sea level to 2,500 meters.


The all-digital MBFWI will provide viewers a front row experience, and with the elimination of physical limitations, all the content will be easily accessible on from anywhere around the world.


This season also sees a first in terms of an exclusive collaboration with Vogue Runway and Business of Fashion, two global leaders in fashion publication. In the commercial leg of the event, MBFWI is partnering with JOOR, a leading digital wholesale fashion platform, for an exclusive collaboration. JOOR, the world’s industry-standard wholesale platform for fashion connects more than 8,600 brands and over 200,000 curated fashion retailers across 144 countries. During MBFWI, Turkish designers will have the opportunity to present their collections to international buyers on JOOR.

The names of designer labels and designers showcasing their collections and more information on the event is available at

Mercedes-Benz Fashion Week Istanbul is made possible in collaboration with title sponsor Mercedes-Benz, and the support of venue sponsor Galataport Istanbul and supplier sponsors Brand Who, L’Oréal Professionnel, and M.A.C Cosmetics.

Journey begins. Watch Mercedes-Benz Fashion Week Istanbul online between October 12-16th at

Director: Koray Birand
Producers: Begüm Baran, Ezel Domaniç
Line Producer: Özlem Seçkiner
Chief of Production: Burak Baltacı
Cameramen: Soner Tunca, Mert Abedan, Barış Teksan
Styling: Burak Sanuk
Hair: Ali Yılancı
Make-up: Erkan Uluç
Set: Set Pozitif

Credits: © Courtesy of Logos Pr