Louis Vuitton is delighted to reveal its first campaign starring Zendaya, the Golden Globe-winning actress, who makes her debut as Louis Vuitton’s newest House Ambassador and face of the iconic Capucines bag.
A recent front row guest at the Louis Vuitton Women’s Fall-Winter 2023 show in March, Zendaya is captured by photographer duo, Mert Alas and Marcus Piggott, against the backdrop of E-1027 – the Roquebrune-Cap-Martin house designed by pioneering Modernist architect and designer, Eileen Gray.
Defined by the dreamy airs of the Cote d’Azur, Zendaya poses in an idyllic sequence of strong, defined images, with a series of Capucines models in tow, including a miniature Capucines BB – another campaign first. From terrace to balcony to rooftop, the awardwinning actress imbues the campaign and Capucines with a fresh yet sensual grace.
Launched in 2013, the Capucines bag is named after the Rue Neuve-des-Capucines, the Paris street where Louis Vuitton opened his first store in 1854. Today, the bag is one of the Maison’s most emblematic designs, a creation of practical elegance crafted in full-grain Taurillon leather and offering multiple styles of wear (hand, shoulder, cross-body), as well as a flap that can be styled shut to display a Monogram Flower or tucked inside to reveal leather-clad LV initials.
The Capucines campaign starring Zendaya will break globally in print and on Louis Vuitton social channels starting April 20th, 2023.
Photography and video: Mert and Marcus @mertalas @marcuspiggot
Stylist: Law Roach @luxurylaw
Creative Direction: The Council Team
Hair: Raoul Alejandre @raoulalejandre
Makeup: Antoinette Hill @hairbyantoinettenyc
Credits: © Courtesy of Louis Vuitton