Dior and A24 announce a two-year partnership

A24 meets Dior, a new creative collaboration bringing together film, fashion and theatre.

Dior and A24 announce a two-year partnership

Dior and A24 today announced a two-year creative partnership spanning film, theatre, and live events.

Dior will serve as the premier partner of New York’s Cherry Lane Theatre, with the collaboration also extending to a wider program that brings together artists and makers across film, theatre, fashion, and the wider creative community.

The partnership will launch at Cherry Lane with an event marking the first anniversary of the theatre’s reopening under A24. The evening will celebrate the theatre’s history with Both Ends, a one-off performance by Justin Vivian Bond, produced and directed by Zack Winokur, inspired by poet and playwright Edna St. Vincent Millay, one of the theatre’s founders.

Jonathan Anderson designed the costumes especially for the performance, with Bond dressed in an archival piece by Paul Poiret, a designer whom Millay wore and whose work inspired Anderson’s Dior Winter 2026 collection.

Moving beyond traditional sponsorship, Dior and A24 will work together to champion and amplify established and emerging creative talent through a curated slate of programming, on and off screen, designed to connect artists with audiences.

With a shared commitment to the next generation of artists, the partnership will also support students, investing in opportunities for young people to engage with both the creative and practical sides of film and theatre.

The collaboration builds on Dior’s longstanding relationship with cinema and reflects Creative Director Jonathan Anderson’s continued interest in the dialogue between fashion and film. At its heart is a shared belief in the importance of artists and storytelling, and in fostering creative exchange across film, theatre fashion and beyond.

© OLIMPIA TALIANI DE MARCHIO @olimpiataliani

Courtesy of Dior