Unwrap the elegance of #DiorCruise 2024 by Maria Grazia Chiuri with a holiday campaign showcasing a collection where each piece highlights the marvels of Dior’s craftsmanship.
As the festive season approaches, Dior is celebrating the magic of those wonderful moments of sharing with a series of exceptional pieces. Echoing the Dior cruise 2024 collection dreamed up by Maria Grazia Chiuri, a multitude of butterflies – in shades of gold and white – spread their wings and come to life on the Lady Dior, the Dior Book Tote, the Lady D-Lite and the Panier Chapeau.
In homage to Monsieur Dior’s passion for the divinatory arts, they form an enchanting constellation revealing the twelve signs of the zodiac. Finishing each outfit with an extra touch of audacity, the jewels are also sublimated by these poetic creatures, whose finesse is imbued with beauty.
They magnify different Dior universes: the Butterfly Around the World motif – designed by Pietro Ruffo –, combined with the reinterpretation of the toile de Jouy, adorns several Dior Maison creations, including crockery, table linen and objects, as well as candles and notebooks. An ode to the art of giving so dear to the founding-couturier.
© Agnès Lloyd Platt @agnesvita
Credits: © Courtesy of Christian Dior Couture