Dior presents the Iconic 30 Montaigne and its Magical Decor for the Holiday Season

Dior presents its Magical Decor at the 30 Montaigne for the Holiday Season

To celebrate the festive season, the House’s historic address is resplendent with animations that retrace its fabulous odyssey.

Starting November 14, the facade will be adorned with a wheel of fortune sprinkled with timeless Dior codes. A living and constantly renewed heritage shine forth through delicate flowers, the founding-couturier’s stars, butterflies, and other precious talismans. Inspired by the Carrousel des Rêves – a spectacular installation conceived by Dior for the emblematic Saks store in New York – this creation embodies a spirit of renewal.

Echoing the traditional Italian Luminaries, sparkling compositions adorn the windows, conveying the encounter between Dior’s savoir-faire and imagination. Visitors discover symbols of 30 Montaigne and Paris – the Medallion chair, a perfume kiosk, refined chandeliers, and even revisited mythical places such as the pont Alexandre-III and Granville, reflecting heritage in motion. These elements come to life in augmented reality for an immersive experience.

Around the central staircase, a large Christmas tree is decorated with miniatures of timeless icons, from the Bar jacket to the Junon dress. Poetic staging throughout the different spaces sublimates the 2026 cruise models.

Le Jardin is illuminated by a fascinating decor consisting of a Pegasus and snow globes. This enchanted interlude continues into the winter garden, also magnified by sumptuous Christmas trees.

© Kristen Pelou @kristenpelou

Credits: © Courtesy of Dior