Hypercolored, hyperreal: in this campaign video by photographer Rafael Pavarotti and filmmaker Jason Yan Francis, with art direction by Ronnie Cooke Newhouse and styling by Melanie Ward, immerse yourself in the colorful universe of the Dior Men’s Fall 2021 collection designed by Kim Jones in collaboration with artist Kenny Scharf.
Hypercolored and hyperreal, Kim Jones’s Fall 2021 Men’s Collection is revealed in a series of captivating images infused with the acidic vitality of Kenny Scharf’s world*.
Brightly colored pieces signed by the Artistic Director of Dior Men’s Collections in collaboration with the American painter and visual artist are revealed through photographer Rafael Pavarotti’s lens.
In an ode to Kenny Scharf’s joyful pop aesthetic, backdrops decorated with his artwork appear as if in motion, punctuated by imaginary characters poised at the crossroads of cartoons, surrealism and science fiction.
These impish figures complement those found on clothes and accessories, such as the iconic saddle and soft saddle bags, on which they are reinterpreted in precious seed stitch embroideries. Bags from the Dior lock line as well as the Dior explorer boots also stand out as new style statements in the men’s wardrobe.
*partnership done in collaboration with artestar, a global licensing agency and creative consultancy representing high-profile artists, photographers, designers and creatives. ©kenny scharf. Licensed by artestar, new york.
Photographer: Rafael Pavarotti @rafaelpavarotti_
Filmmaker: Jason Yan Francis @jason_yan_francis
Art Direction: Ronnie Cooke Newhouse @ronnie.cooke.newhouse
Styling: Melanie Ward @themelanieward
Make-up: Peter Philips @peterphilipsmakeup
Hair: Guido Palau @guidopalau
Thatcher Thornton @supamodelmanagement
Woosang Kim @premiermodelmgmt
Issa Naciri @premium_models
Ibrahim Mohamed @premium_models
Credits: © Courtesy of Christian Dior Couture