Celebrating Christian Dior’s passion for travel, the House unveils a new address in the iconic Piazza Martiri dell’Olivetta in Portofino.
A sublime combination of Dior’s sophisticated style and the ‘60s spirit of the Ligurian coast, this unique location offers a refined atmosphere enhanced by eternal Dior codes and warm Mediterranean tones, thanks to the virtuoso work of local terrazzo artisans and interpretations of traditional painted trompe l’oeil.
This exquisite setting showcases the latest women’s silhouettes – from ready-to-wear to accessories and bags – combining timeless elegance with ultra-contemporary inventiveness.
The ultimate surprises come in the form of furniture and works of art by Paolo Buffa, Georges Pelletier, Franck Evennou, and Marco A. Castillo, as well as archival photographs from Monsieur Dior’s summer collections.
In Paraggi, the Dioriviera universe further embellishes the pop-up store with enchanting creations of the collection, extending its inspirational story to the exclusive venue of The Dior Bagni Fiore, a Langosteria Group beachclub, with a customization of the spaces and the beach in a wonderfully sunny scenography magnified by soft hues and natural materials. A relaxing oasis, to enjoy natural beauty among exceptional furnishings such as deckchairs, parasols and cushions dressed in vibrant variations of toile de Jouy and the Bayadère motif in shades of green, blue and pink.
This marvelous experience is completed with a food & beverages, curated by Langosteria, accompanying guests throughout the day: a service curated down to the smallest details, enriched by ceramics thought up by Cordelia de Castellane.
A fabulous odyssey paying homage to the passionate ties that unite the Maison and Italy.
© Paolo Fichera
Credits: Courtesy of Dior
