Dior launches Spring-Summer 2026 global campaign, shot by David Sims
A study on character: the Dior global campaign for Spring-Summer 2026, shot by David Sims, turns Creative Director Jonathan Anderson’s recoding of the House into an interpretative act of image-making.
The photographs, both in colour and black and white, are like visual sketches, conveying information in a concise and meaningful way through body language, clothing, and ambience.
The environmental elements are spare and poignant: boiserie, parquet flooring, the choice of furniture and linens all suggest an aristocratic setting. Within these spaces, actors Greta Lee, Louis Garrel, and Paul Kircher, footballer Kylian Mbappé, and models Laura Kaiser, Sunday Rose and Saar Mansvelt Beck appear at rest, in-rehearsal, or mid-transformation – halfway between reality and mise en scène.
There is a focus on the architecture of silhouettes and the tactility of textures. The past, in the form of archive references, enters into dialogue with the present, as embodied by the Bar jacket and the Delft shorts; bold lines are juxtaposed with a sense of calm; the grand with an idea of the everyday – tailoring and piped shirting, easeful denim pants and knitted capes.
The Dior clique appears to embrace a liberated sense of style, willing to play with clothing and accessories.
The tassel-covered Lady Dior bag, the gracious Dior Cigale with its signature mini bow, the soft Dior Crunchy and Dior Bow bags, as well as the Diorly, all seem to possess a temper of their own, adding nuance to the personages.
Style is how these individuals conduct themselves: the intuitive sense they have when their appearance feels right, and how they dress up each day to become a new character.
Photographer & Film Direction: David Sims
Styling: Benjamin Bruno
Director of photography: Benoit Delhomme
Set design: Poppy Bartlett
Talents: Kylian Mbappé, Louis Garrel, Paul Kircher, Greta Lee
Models: Laura Kaiser, Saar Mansvelt Beck, Sunday Rose
Manicurist: Ama Quashie
Hair & Makeup:
for Greta, Louis, Paul & Models:
Makeup Artist: Yadim Carranza
Hairstylist: Guido Palau
for Kylian:
Hairstylist: Guido Palau and Brice Tchaga
Makeup: Luna Betsch
Credits: © Courtesy of Dior
