The music for the Summer 2027 Men’s Show is by Fred again.., producer, songwriter, multi-instrumentalist and DJ. His custom mix for Dior includes work from artists including KTNA, Mabe Fratti and Jamie T as well as original vocals by Christine and the Queens.
Sampling and remixing carve out new meaning for what’s known. The familiar is transformed and the subtle, magnified. Character is refreshed.
The Summer 2027 Men’s Collection performs similar sleights of hand: skewing conventions, juxtaposing ideas from different eras and replicating what already exists in unexpected ways. A tuxedo has a looser fit; houndstooth is printed rather than woven. Polka dots are rendered in a continuous field of sequins, whilst an embroidered silk shirt replicates a trompe l’oeil scarf motif from 1979 Dior haute couture.
In shoes, 19th-century embroidery is replicated by hand onto a classic suede lace-up. The woven surface of boots is deliberately dishevelled.
A vintage zig-zag woven blanket is transformed into a bag, and cannage appears on a spongy denim tote.
An exercise in shifting perspectives, reinvention and the euphoria of recognition.
Creative Direction Jonathan Anderson
Styling Benjamin Bruno
Music by Fred again..
Hair Guido Palau
Makeup Peter Philips
Casting Ashley Brokaw
Manicure Ama Quashie
Lighting Philippe Cerceau
Production Bureau Betak
Movement MJ Harper
Show Coordination Holmes Production
Broadcast Direction Titre Provisoire
Finale by Adrien Dirand
Courtesy of Dior
