Dsquared2 Fall Winter 2018 Advertising Campaign

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Kendall Jenner and Bella Hadid Star in the New Dsquared2 Campaign

Somewhere off a highway in the mid-West, a duo of bad girl honeys check-in to a motel room; their high hair swinging over the collar of their check shirts. They call up their guys for an in-room party. Introducing the video campaign for Dsquared2’s Fall Winter 2018 collection, directed by Mert Alas and Marcus Piggott.

Set in a retro motel room with 60s décor and colors, the video portrays Bella Hadid and Kendall Jenner, a pair of Western belles, who swear by big hair, high heels and tight denim. The scenes unfold, mirroring the inspiration for the collection’s pieces: yoked detail shirts, svelte denim and pants and embellished jackets.

Dsquared2 Creative Directors: Dan & Dean Caten
Agency: GB65
Creative Director: Giovanni Bianco
Director: Mert Alas and Marcus Piggott
Models: Kendall Jenner, Bella Hadid, Thomas Hackett, Bram Valbracht, Andrea Quaranta & Oliver Sonne
Stylist: Panos Yiapanis
Hair: Sam McKnight