Dior’s Pre-Fall 2018 campaign stars the beautiful actress Jennifer Lawrence. The imagery for the campaign was shot by Brigitte Lacombe and features Lawrence sporting pieces by designer Maria Grazia Chiuri.
For the Fall 2018 Ready To Wear Campaign, Jennifer Lawrence, actress and Dior Muse, is captured by Brigitte Lacombe in a spare setting that echoes the self portraits of surrealist artist Claude Cahun (Pseudonym of Lucy Schwob, 1894-1954).
Her images questioning identity and gender were hey inspirations to Maria Grazia Chiuri for this collection. Made from typically masculine fabrics, of the kind used by Christian Dior in his day, The clothes – and the allures they convey -demonstrate that fashion is the primary prism through which masculine-feminine duality defines 21st-century individuality.
Dior Creative Director: Maria Grazia Chiuri
Agency: Baron & Baron
Creative Director: Fabien Baron
Photographer: Brigitte Lacombe
Talent: Jennifer Lawrence
Hair: Shay Ashual
Makeup: Peter Philips
Set Designer: Mary Howard
Credits: © Courtesy of Christian Dior Couture PR