Louis Vuitton announces Tyshawn Jones as Friend of the House

Tyshawn Jones for Louis Vuitton. The House and Pharrell Williams are pleased to welcome the American skateboarder and the newest Friend of the House, perpetuating a celebration of unique talents in the LVERS community.​

Louis Vuitton announces Tyshawn Jones as Friend of the House

Louis Vuitton is delighted to announce Tyshawn Jones as a Friend of the House. This relationship marks a further milestone in Louis Vuitton’s ongoing commitment to celebrating diverse talents in the sphere of fashion and beyond, while fostering a strong menswear community.

Tyshawn Jones, a prominent figure in the world of skateboarding, has made an indelible mark on the sport with his exceptional talent, dedication, and unique sense of style. Born and raised in New York City, Tyshawn’s journey began at a young age, quickly establishing himself as one of the most influential skateboarders of his generation. His accolades include winning the prestigious Skater of the Year award (2018 and 2022) and consistently pushing the boundaries of skateboarding skill.

Invited to the Louis Vuitton Men’s Fall-Winter 2025 show by Creative Director and friend, Pharrell Williams, Tyshawn not only embodies the House’s values of excellence, creativity and craft, but also represents a commitment to authenticity, seamlessly blending his skateboarding passion with a strong sense of personal style. Pharrell, himself deeply familiar with skating culture – has long admired Tyshawn’s contributions to the sport and streetwear scene, and these shared passions make for a particularly meaningful partnership.

Indeed, the relationship between Louis Vuitton and the world of skateboarding is not a new one. The House’s ties to the skater community were initiated by former Men’s Artistic Director, Virgil Abloh, whose appreciation for the sport and surrounding culture resulted in multiple collaborations with the skateboarding community and inspired product designs.

Today, this relationship continues to flourish and evolve under the creative vision of Pharrell. We eagerly anticipate the exciting journey ahead with Tyshawn Jones, whose unique blend of athleticism, charm, and style makes him a valuable addition to the Louis Vuitton family.

Credits: © Courtesy of Louis Vuitton