Louis Vuitton is delighted to present its Women’s Fall Winter 2025 campaign, starring House Ambassadors Emma Stone and Hoyeon.
Captured through the lens of Ethan James Green, the campaign channels the sense of anticipation evoked by the train station setting of the show envisioned by Nicolas Ghesquière, Artistic Director of Women’s Collections.
Presented at Gare du Nord in Paris last March, the Fall-Winter 2025 collection celebrates the House’s dear art of travel echoing to the railway wanderings and train platforms where departing strangers, fleeting lovers, and eternal unknowns cross paths. Nicolas Ghesquière composed a multitude of stylistic narratives as a tribute to the euphoria, melancholy, and anticipation that define the experience of travel.
Appearing in the Fall Winter 2025-2026 fashion show campaign, Express, the latest signature bag by Nicolas Ghesquière, symbolises the rise of transportation that blends of adventure and wonder, a new chapter through which Louis Vuitton crafts luggage that is at once sophisticated, feminine, and functional. An intuitive blend of elegance and excellence, Express – which was the original name of the 1930s iconic Speedy bag – is designed in grained leather and velvet calfskin, enhancing the timelessness of its shape. Each model highlights the Louis Vuitton’s signature codes, such as Monogram Canvas on the handles and key bell, the gold-tone padlock securing the double-zip closure, and Monogram jacquard lining.
Emma Stone and Hoyeon perfectly embodied enchantment and adventure spirit of the campaign. An Academy Award-winning actress, Emma stone is distinguished for her versatility across both independent cinema and globally acclaimed productions, including performances in La La Land, The Favourite, and Poor Things. A breakout star from the global phenomenon Squid Game, Hoyeon has quickly risen as both a powerful acting talent and an international fashion icon, building on her roots as one of Korea’s leading models.
The Fall Winter 2025 collection and the Express bag will be available for digital preorder starting July 25th accompanied by an exclusive pre-launch in a selection of stores worldwide. The collection will then be globally available starting August 1st following print insertions on July 15th. The campaign will be complemented by the leather goods campaign in October.
© Ethan James Green @ethanjamesgreen
Credits: © Courtesy of Louis Vuitton
