Photographer Annie Leibovitz captured the new Moncler’s campaign

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Moncler is once again entrusting its official campaign for the coming F/W 2016-17 season to the photographic lens of Annie Leibovitz.

Go Behind the scenes of the Moncler Fall Winter 2016 Campaign: “A surrealist Fantasy” photographed by the amazing Annie Leibovitz. The result is a unique story, and one which draws on the world of fantasy, whilst overlapping once again with elements inspired by Nordic sagas.

Moncler is once again entrusting its official campaign for the coming F/W 2016-17 season to the photographic lens of Annie Leibovitz. The brand’s ongoing relationship with Annie Leibovitz is based on a common vision of creative experimentation.

Behind the scenes of Moncler FW 2016-17 Campaign

In the forthcoming Fall/Winter season, this relationship is revealed through a spellbinding sequence of particularly evocative shots. Weaving a tale from a fantastical viewpoint, the shots feature an imaginary world which brings the natural world together with a language of surrealist inspiration. The result is a unique story, and one which draws on the world of fantasy, whilst overlapping once again with elements inspired by Nordic sagas. Snow and cold are the very cornerstones of the brand, and here they provide the backdrop for all the images, whilst nature itself is transformed into a fairytale environment to be experienced and lived.
Behind the scenes of Moncler FW 2016-17 Campaign

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