Salvatore Ferragamo Sets Fall 2016 Campaign in Italian Villa
Italian fashion house Salvatore Ferragamo is seeking out global travelers with a Campaign that blends easy living and elegant attire. A short film depicting the same cast playing a game of hide-and-seek accompany print ads shot by Craig McDean, which show models reclining in Ferragamo’s fall collection.
Ferragamo’s print ads capture models Ine Neefs, Valery Kaufman, Ming Xi and James Rosseau relaxing in nooks of an Italian villa.
Exploring the countryside grounds further, filmmaker Theo Stanley shot a short video. At the start of the film, a model uses a Ferragamo handbag to cover her eyes as she counts to 10, alerting her companions that they should run and hide. Scurrying in heels across the floors to their hiding spots, the models leave unintentional clues behind, such as handbags sitting in windowsills. Their strategy is not always the smartest, as they use scarves or branches to hide themselves, but it enables the collection’s accessories to shine.
“Lo Splendore Della Vita” or “The Splendor of Life,” was based on the eponymous brand founder’s idea that beauty is limitless and a drive for perfection never ceases. Beyond promoting the brand’s latest apparel and accessories, this campaign seeks to inspire consumers by speaking to the intangible luxuries that elevate a life.
Photographer: Craig McDean
Film Director: Theo Stanley
Models: Ine Neefs, Valery Kaufman, Ming Xi, James Rousseau
Vocal Performance: James Rousseau
Stylist: Marie Chaix
Hair: Eugene Souleiman
Make-up: Val Garland