Sonia Rykiel Taps Glen Luchford for Fall Campaign

Sonia Rykiel’s latest ad campaign

Sonia Rykiel FW16 by GlenLuchford

French fashion label Sonia Rykiel has just released its latest ad campaign for Fall/Winter 2016 and it involves seeing not one, but two models dressed in key silhouettes from the brand’s Fall/Winter ’16 collection, which were showcased during Paris Fashion Week.

In collaboration with British fashion photographer Glen Luchford, the ad campaign captures the brand’s bold aesthetic, as the models – who portray twins – are posing against a replica of the iconic French landmark, the Eiffel Tower, while set on a rooftop in New York City.

Sonia Rykiel FW16 by GlenLuchford Sonia Rykiel FW16 by GlenLuchford

Creative Director | Julie de Libran
Art Director | Peter Miles
Photographer | Glen Luchford
Model | Grace Hartzel & Matilda Dods
Stylist | Camilla Nickerson
Hair | Duffy
Makeup | Aaron De Mey