Sonia Rykiel Taps Glen Luchford for Fall Campaign

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Sonia Rykiel’s latest ad campaign

Sonia Rykiel FW16 by GlenLuchford

French fashion label Sonia Rykiel has just released its latest ad campaign for Fall/Winter 2016 and it involves seeing not one, but two models dressed in key silhouettes from the brand’s Fall/Winter ’16 collection, which were showcased during Paris Fashion Week.

In collaboration with British fashion photographer Glen Luchford, the ad campaign captures the brand’s bold aesthetic, as the models – who portray twins – are posing against a replica of the iconic French landmark, the Eiffel Tower, while set on a rooftop in New York City.

Sonia Rykiel FW16 by GlenLuchford Sonia Rykiel FW16 by GlenLuchford

Creative Director | Julie de Libran
Art Director | Peter Miles
Photographer | Glen Luchford
Model | Grace Hartzel & Matilda Dods
Stylist | Camilla Nickerson
Hair | Duffy
Makeup | Aaron De Mey