Tiffany & Co. has launches the #KnotOnMyPlanet campaign

Turns out iconic jewel house Tiffany & Co. is into creating lifelong memories not just for people but for the majestic elephants of the world.

Fernanda Ly indossa la spilla Tiffany & Co.

Tiffany & Co. has launched the #KnotOnMyPlanet campaign to raise millions to support ending elephant poaching and stopping the global trafficking and demand for their ivory. As a member of the U.S. Wildlife Trafficking Alliance, and as part of Tiffany’s commitment to sustainability, the campaign asks people to never forget elephants by donating to the Elephant Crisis Fund.

Raquel Zimmerman indossa la spilla Tiffany & Co.

Appearing across social media platforms, the campaign features some well-known friends of the House wearing a knot and a paillonné enamel and 18k gold elephant clip from the 2016 Tiffany Masterpieces Collection, which Tiffany will donate to the cause. Launching during New York Fashion Week, there will also be a cocktail event co-hosted by Frederic Cumenal, CEO of Tiffany & Co., model Doutzen Kroes and writer Derek Blasberg.

Share your knot with #KnotOnMyPlanet and learn more about how you can help by visiting

Imaan Hammam indossa la spilla Tiffany & Co.

Models: Constance Jablonski, Doutzen Kroes, Fernanda Ly, Frederikke Sofie, Imaan Hammam, Julia Nobis, Mica Arganaraz, & Raquel Zimmermann.

Photo Credit: Dan Jackson
Styled By: Alastair McKimm

Credits: © Courtesy of Grazia Lotti RP