Dior present the ad campaign for the Autumn-Winter 2023-2024 collection by Maria Grazia Chiuri, through the lens of Brigitte Niedermair
Maria Grazia Chiuri continues to explore the role and essence of clothing in its relationship to the body and fashion with the Dior ready-to-wear autumn-winter 2023-2024 line. Redrawing the founding shapes of the 1950s wardrobe, the Creative Director celebrates more than ever the history of Dior and Parisian elegance around three extraordinary personalities: Catherine Dior, Édith Piaf and Juliette Gréco. Iconic figures driven by a spirit of independence, audacity and freedom, all reflected in a unique campaign.
A (re)reading of the Dior allure that comes to life through a series of shots by photographer Brigitte Niedermair*, exalting a reinvented, powerful, almost rebellious femininity. Between light and shadow, the decor is refined and graphic, with a dash of vivid colors echoing those subtly punctuating the collection – ruby, emerald, blue – which contrast with the shades of black magnifying the pieces.
The looks tell the story of a symbolic encounter that combines precise reference to the archives and the desire for innovation so dear to the House. The models fuse past and future: leopard and houndstooth motifs – eternal Dior fundamentals – adorn coats as well as long skirts, while crushed fabrics structured with metallic threads sublimate the outfits, mirroring the constantly renewed inventiveness of the Ateliers.
*Photographer and Artistic Director.
© Brigitte Niedermair @brigitteniedermairstudio
Credits: © Courtesy of Christian Dior Couture