Dior Pop Up Store in Cortina d’Ampezzo, Italy.

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Dior presents its Pop-Up Store at Cortina d’Ampezzo, Italy.

Dior presents its Pop-Up Store at Cortina d'Ampezzo

In the heart of the Italian ski resort of Cortina d’Ampezzo, Dior will unveil an exclusive pop-up store done in Christmas colors and showcasing the 2020 Cruise collection designed by Maria Grazia Chiuri.

Dior presents its Pop-Up Store at Cortina d'Ampezzo

Facades featuring baobabs — African emblems and symbols of eternity — appear in blue and gold, like an invitation to experience magic and enter a world of dreams.

Dior presents its Pop-Up Store at Cortina d'Ampezzo

Inside, a hypnotic camouflage motif in midnight blue or khaki illuminates ready-to-wear, leather goods, accessories and shoes. As a final surprise, the ABCDior service makes it possible to customize selected pieces.

Dior presents its Pop-Up Store at Cortina d'AmpezzoDior presents its Pop-Up Store at Cortina d'Ampezzo

Discover a new wonderland in tribute to beauty and the plurality of cultures starting on December 6th.

Dior presents its Pop-Up Store at Cortina d'Ampezzo

Photo ©Kristen Pelou

© Courtesy of Christian Dior Couture Pr