Dior presents Dior’s Carousel of Dreams at Saks, celebrating its unwavering ties with New York and the Usa.
As the end of year approaches, illuminated by moments of joy and sharing, the House has partnered with the emblematic American luxury retailer to conceive Dior’s Carousel of Dreams at Saks. This exciting collaboration is a tribute to the bonds forged between Dior and New York for over 70 years. From November 20, 2023 to January 5, 2024, the façade of Saks Fifth Avenue New York will be adorned with a fabulous installation shining with Dior’s signature codes. The star, the clover and the signs of the Zodiac punctuate a giant wheel of fortune reinterpreting a motif designed by Pietro Ruffo for the Dior cruise 2024 show thought up by Maria Grazia Chiuri.
Like an ode to the art of the miniature and infinitely meticulous detail, an unparalleled scenography occupies and magnifies the legendary window displays of the Fifth Avenue building. A profusion of little theaters of wonder, glowing with the spirit of the festivities through all of Dior’s domains. This poetic virtuosity extends to the interior as well: on the ground floor, a real carousel, almost five meters high, entrances visitors throughout the day, while an ephemeral space, totally devoted to beauty, puts forward the iconic creations of Christian Dior Parfums with a variety of animations. Fusing audacity and reinvention, a series of original pieces are unveiled in the Dior boutiques of this exceptional address.
As a key component of the partnership, Saks has launched a World of Dior pop-up on Saks.com for a limited time. The Dior pop-up on Saks.com features a rich assortment of Dior collections, including women’s and men’s ready-to-wear, shoes, leather goods, accessories, Dior Maison, Baby Dior and La Collection Privée Christian Dior.
A magical experience combining the heritage of the two Houses, united more than ever by their quest for excellence.
Facade Imagery © Paul Vu
Credits: © Courtesy of Christian Dior Couture