Emilio Pucci launches the Fall/Winter 2016-17 Campaign

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Emilio Pucci FW 2016-17 Advertising Campaign Video Short

Emilio Pucci is pleased to announce the debut of its new Fall/Winter 2016 -17 campaign under the Creative Direction of Massimo Giorgetti. The scenes reveal the new vision of the Florentine Maison: past and future, elegance, metropolitan speed.

Emilio Pucci launches the Fall/Winter 2016-17 Campaign Emilio Pucci launches the Fall/Winter 2016-17 Campaign

The campaign was shot where it all began: Palazzo Pucci. The setting is the large roof-top terrace designed by Gae Aulenti in 1968. The breathtaking views in the background marry the brand’s Florentine heritage with the contemporary and modern spirit of the collection, giving life to a cutting edge style devoted to a new generation.

Emilio Pucci launches the Fall/Winter 2016-17 Campaign Emilio Pucci launches the Fall/Winter 2016-17 Campaign

Photography by Cameron McCool under the creative direction of Massimo Giorgetti. Styling by Vittoria Cerciello. Hair by Pierpaolo Lai and make-up by Georgina Graham. Models Steffy Argelich and Harleth Kuusik.

Emilio Pucci launches the Fall/Winter 2016-17 CampaignEmilio Pucci launches the Fall/Winter 2016-17 Campaign

Photographer | Cameron McCool
Creative Director | Massimo Giorgetti
Styling | Vittoria Cerciello

Hair Stylist | Pierpaolo Lai
Make Up Artist | Georgina Graham
Models | Steffy Argelich and Harleth Kuusik