Pepe Jeans London presents “TAKE ME SOMEWHERE” — a new spring campaign inspired by the feeling of Wanderlust. Born on the bustling streets of London in 1973, the iconic British brand has always been characterised by an eclectic urban spirit and openness to discovering the wider world. This new campaign is an exciting adventure that will quench your Wanderlust in style.
Reflecting Pepe Jeans London’s denim-lifestyle ethos, this Spring 2024 Collection seamlessly integrates with denim for effortless style. Bursting with warm-weather patterns such as florals and stripes, in soothing shades of beige, blue, pink, and green, the collection is perfectly complemented by vacation backdrops.
For women, standout pieces range from London boho dresses to flowing skirts and relaxed tops, each meticulously designed for maximum style, as well as a varsity sweater with openwork details that deserves special attention. Meanwhile, men can expect a selection of chino-style trousers, refined shirts, heritage logo t-shirts, and knitted polos, all seamlessly enhancing their wardrobe with effortless sophistication. And among this season’s key products for men is an aviator bomber jacket made from cotton twill fabric, the perfect final touch for every spring outfit.
For Spring 2024, lightweight outerwear is a must. For both men and women, the key is versatility and style, with trench coats, a variety of jackets, and overshirts for effortless layering. Additionally, an updated and highly original denim collection steals the spotlight, promising a bold and eclectic product offering for the season ahead.
The campaign will be activated at selected Pepe Jeans stores to create exciting opportunities for engagement. Customers will be able to send “TAKE ME SOMEWHERE” postcards, try out the dedicated Custom Studio collection, and enjoy additional surprises that await in-store. Prepare for an unforgettable experience as you delve into the world of Pepe Jeans London.
Director: @hansneumann
Stylist: @sarrjamois
Creative Direction: @sandra_leko_
Director of Photography: @_francesco_la_porta_
Credits: © Courtesy of AWWG
