Irina Shayk and Reece Nelson Star In Burberry’s A/W 2020 Pre Campaign

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Burberry Reveals Its A/W 2020 Pre-Collection Campaign, Starring Irina Shayk and Reece Nelson captured by Danko Steiner

‘I have always been drawn to the notion of duality and viewing things from two perspectives – bringing a depth and contrast to a person or a concept. This campaign explores this idea of mirroring, a theme which I established as a house code in the new Burberry identity.’ Riccardo Tisci, Burberry Chief Creative Officer

Burberry reveals its latest campaign for the Autumn/Winter 2020 Pre-Collection, designed by Chief Creative Officer Riccardo Tisci and photographed by Danko Steiner.

Irina Shayk in the new BurberryPreAW20 campaign – captured by Danko Steiner

This campaign represents a reinforcement of the fashion house’s refreshed identity under Riccardo, as he works with Burberry family models Irina Shayk and Reece Nelson. The cast interact with their lookalike selves in this playful campaign, exploring the concept of duality – a continuing house code for the brand.

Irina Shayk in the new BurberryPreAW20 campaign – captured by Danko SteinerIrina Shayk in the new BurberryPreAW20 campaign – captured by Danko Steiner

Riccardo reimagines pieces from the Burberry archive with a sense of vibrancy. Heritage silhouettes and codes evolve in new proportions with fresh iterations such as the iconic check overlaid with camouflage and quilting re-energised with bold colours.

Irina Shayk in the new BurberryPreAW20 campaign – captured by Danko Steiner

Alongside photographer Danko Steiner, Riccardo collaborated with a world-renowned creative team for his latest campaign, including stylist Ana Steiner, Burberry Global Beauty Director Isamaya Ffrench and hair stylist Gary Gill.

Irina Shayk in the new BurberryPreAW20 campaign – captured by Danko Steiner

The Burberry Autumn/Winter 2020 Pre Collection is available to purchase in selected Burberry stores globally and online.

Irina Shayk in the new BurberryPreAW20 campaign – captured by Danko Steiner Irina Shayk in the new BurberryPreAW20 campaign – captured by Danko SteinerIrina Shayk in the new BurberryPreAW20 campaign – captured by Danko Steiner Irina Shayk in the new BurberryPreAW20 campaign – captured by Danko Steiner

© Courtesy of Burberry / Danko Steiner