“IO, LUISA SPAGNOLI”. The new Spring-Summer 2024 ADV Campaign

Presenting the new Luisa Spagnoli Spring Summer 2024 campaign interpreted by model Kris Grikaite captured by Giampaolo Sgura.⁣

“IO, LUISA SPAGNOLI”. The new Spring-Summer 2024 ADV Campaign

Luisa Spagnoli launches the new advertising campaign for the Spring-Summer 2024 collection.

The campaign, interpreted by model Kris Grikaite, is shot by Giampaolo Sgura. Essential portraits that Sgura’s light sculpts around the woman by Luisa Spagnoli.

The Spring Summer 2024 collection is inspired by the creative intuition to harmonise the feminine duality and let the multifaceted everyday life of a contemporary woman shine through. The result is a mix of gender reflections that the Luisa Spagnoli stylistic focus declines in a kaleidoscope of existential references and life occasions.

‘In the simplicity of things I find beauty and wisdom’

‘I exist in the intersection of modernity and tradition gazing at the past and embracing the future’

“IO, LUISA SPAGNOLI”. The new Spring-Summer 2024 ADV CampaignThese are some of the remarks that the Luisa Spagnoli woman uses to describe herself. A woman who tells her story freely. She speaks to her inner self and tries to define herself with courage. Proud of her own nuances and divergences. Bold and gracious. Aware of her own limits.

Thoughts verbalised in a stream of consciousness in micro-photographic films, collected under the #IoLuisaSpagnoli hashtag.

Defining oneself and becoming aware of the multiple nuances of one’s own being. A desirable self-determination step for each one of us.

The campaign will be presented on the main Italian and international media. A take over project – with a series of Billboard – is planned for the launch during the Milan Fashion Week as well as an important digital focus on the Brand’s social channels.

Model: Kris Grikaite @kris_grikaite
Photo: Giampaolo Sgura @giampaolosgura
Styling: Viviana Volpicella @vivianavolpicella
Hair: Franco Gobbi @francogobbihair
Make Up: Luciano Chiarello @lucianochiarello
Video: Francesco Parella @fraparrella
Casting: Décio Santos

Credits: © Courtesy of ERRANI STUDIO